The Fossil Record is a personal project with a few goals. First, I wanted to create a publishing platform that would enable a single person or a small team to curate and aggregate a large amount of content around a wide or narrow focus. I also wanted something that could be used as a blogging tool and image gallery.
The Fossil Record is also a sandbox where I can try out new programming ideas and have fun working on all the little projects I think of.
Finally, I like to follow the news but I get tired of social media noise and advertising. With The Fossil Record, I have a quiet place where I can quickly get an overview of the topics I'm interested in.
How Can This Platform Be Used To Drive Business?
Most people understand the concept of content marketing on the web. Consistently create good content, get high rankings from the search engines and drive traffic to your site.
The trouble with content marketing is that it is difficult and time-consuming to do well. I see many people start with good intentions and give up in discouragement when results are slow to materialize.
With this publishing platform, automation helps you collect and present content while giving you a little more time and space to create original posts.